What is CBD Oil?
We’ve discussed CBD products previously, but here’s a refresher: Cannabidiol (CBD) is a naturally occurring substance found in the cannabis plant. Although it is derived from cannabis, CBD is does not produce any psychoactive effects –that's THC. CBD is known for its health benefits, and has been found to help with pain, anxiety, and even serious conditions like epilepsy and autism.
Although CBD is growing in popularity and social acceptance, there is still a lot for consumers to learn about this ingredient. According to a poll conducted by Gallup, 36% of U.S. adults admit they're not familiar with CBD – a surprisingly high number! As a side note, age doesn’t seem to be a factor in consumer familiarity with CBD; ages 18-29 and ages 50-64 are fairly equal in their familiarity.
For adults who are familiar with CBD, 61% believe it should be available for OTC purchase, while 33% think it should require a prescription. Currently, CBD is legal at the federal level, but its legal status is complicated. On top of that, various federal agencies and states have strict regulations and bans on CBD, meaning there’s room for more education on the topic.
The reality is, ailments that are aided by the use of CBD oil, like pain and anxiety, affect consumers of all ages. So, how can a manufacturer best communicate with consumers to familiarize them with CBD oil products?
Ensuring their website and advertising are clear and factual is a start, but many consumers aren’t introduced to your brand until they see it on a shelf. As a result, one of the best ways to communicate with consumers is through your product packaging. Below, we’ve outlined 4 ways to improve the way your CBD packaging speaks to consumers.
1. Informative Labeling
Labels are key to effectively communicating with consumers. Using legible fonts, branded graphics, and clear instructions on benefits and usage/dosage are crucial to communicating key product information.
2. Functional Packaging
Ensure the packaging you choose is functionally the best choice for your product. For example, a roll-on applicator would be a great choice for oil that is meant to be used in a larger area, and a bottle with a dropper would be ideal for more precise applications.
Since CBD is still somewhat controversial and should be kept out of the hands of children, using child-resistant packaging can increase confidence and ensure safety among all users.
4. Transparent Materials
Consider using clear packaging when it’s available, such as PET packers for supplements and clear bags for edibles. This gives the consumer a peek at the product itself and can instill comfort in the idea of ingesting or applying the product.
MJS Packaging Solutions
Since CBD can be infused into all types of products, there is no single packaging solution that will work for every product. MJS Packaging has years of experience with CBD packaging, and can help you discover the what’s possible for your products. To find the right answer for your CBD packaging needs, contact one of our knowledgeable specialists today. Contact us online or call us at (800) 915-2262 to get started.