Industry Overlap
Previously, we’ve discussed the rise of cannabis and CBD products in the food, beverage, and personal care industries. We’ve also covered the rise of supplements and health products within the pet industry. Now, it seems there’s a growing intersection of the two, with cannabis and CBD entering the pet industry in a big way. According to estimates from the Brightfield Group, CBD and cannabis-infused pet products could become a $1.16B industry by 2022 – it’s time to start paying attention to this rising market.
How Human Health Trends Become Pet Health Trends
As we’ve discussed in the past, CBD and cannabis products are becoming increasingly popular (and socially acceptable) ways to treat pain, anxiety, and seizures, among other ailments.
Many pet owners are now turning to CBD to treat these same problems for their pets. These products are most commonly being used for household pets like cats and dogs, but CBD is also being used in the equine community for inflammation, stiffness, and sluggish digestion in addition to the ailments listed above.
But it’s not just pet parents that are promoting CBD use – many veterinarians are also on board and are prescribing these products for their furry patients. More and more studies about the use of CBD in household pets are coming out, and this trend doesn’t seem to be going away anytime soon.
Pampered Pets
Modern-day pet owners are no strangers to spending lots of money on their pets. According to Nielsen, Americans spent almost $33B on pet food and treats in 2018 alone. As pet owners become more and more concerned with their furry friends’ health and quality of life, the market for products like CBD-infused treats is sure to grow.
When shopping for the right product solution for their animal, pet owners are looking at the safety of the product, the ingredient profile, and the convenience of how the product is delivered or consumed. Pet-friendly CBD products range from items such as ingestible oils, CBD-infused treats, chews, pills, and creams.
Like Parent, Like Pooch
Humans who take CBD supplements themselves are more likely to purchase similar pet supplements. Among all adults, 67% take supplements. This number rises when looking at those who purchase pet supplements, with 87% of dog owners and 86% of cat owners taking supplements themselves. Although indie brands and pet-specific brands have seen success in this market, it’s no surprise that pet owners prefer to buy pet supplements that are sold under familiar human supplement brands.
Design for Safety
Packaging these pet products is exactly the same as packaging for human varieties of CBD and cannabis products. Manufacturers should follow all best practices when it comes to child-resistant and tamper-evident designs.
Dropper bottles for oils, roll-on bottles for balms, jars for creams and ointments, flexible packaging for treats, and packers for supplements are the industry standards when it comes to cannabis and CBD product packaging design. Many of these packaging choices come in both glass and plastic options, meaning there’s a perfect option for any price point and branding vision.
When it comes to actual cannabis and pets, it’s important to work with your vet and follow their instructions closely. Dogs can get high from ingesting marijuana and unlike humans, deaths have been reported from dogs who consumed too much THC. This is why it is important to make it easy through packaging design for consumers to properly measure dosages.
Experts in CBD Packaging Solutions
MJS Packaging has solid experience working with CBD and cannabis product manufacturers and has expert knowledge on packaging best practices. Contact us online or call us at (800) 915-2262 to learn more about our options for CBD and marijuana packaging.
