Reliable Makeup Packaging Firms

Makeup packaging is a specialized field as items are usually small, must look attractive and the packaging should be such that it targets the consumer – high end packaging for luxury brands and innovative packaging for the budget consumer. Makeup products are often impulse buys and they also need point of sale displays that tempt the consumer to pick up the product. The packaging of the product should be such that it has a great deal of eye appeal and visibility.

Makeup packaging products

Makeup products may be packaged in jars, tubes, bottles, cases, pencils and even blister packs. There are numerous makeup and cosmetic products including:

· Lipsticks

· Lip balms

· Compacts

· Eyeliner

· Eye makeup

· Skin products

· Foundation

· Concealer

· Powder

· Liquid makeup

· Blush

· Nail paint

· Bronzer

· Foams and mousses

And this is only the tip of the iceberg – there are a whole lot of cosmetic products that are used and sold, including face packs, lotions, moisturizers, fake eye lashes and acrylic nails, face cleaners, cosmetic brushes and more, each one requiring its own specialized packaging.

Most cosmetic firms spend on research and development of their products and want creative packaging solutions that have a positive impact on sales. It is important that makeup products have a design element that helps them stand out in the crowd and, more than any other product, makeup products need to incorporate product differentiation. Makeup packaging is usually custom designed. While the exterior of the packaging (the shape and size of the containers) is important, makeup products also need packaging that has good barrier properties so that the products stay fresh for the shelf life of the products. Printing and labeling also plays a vital role the look of the finished product.

For your requirement of makeup packaging, M. Jacob & Sons is among the most reliable packaging companies as it has a proven track record and decades of experience. With an in-house design team, we can source the ideal containers and packages for your products at competitive prices.