The nutraceuticals market is on a significant growth trajectory, projected to increase from USD 420.14 billion in 2023 to USD 868.38 billion by 2031, reflecting a compound annual growth rate (CAGR) of 9.50%. This expansion is driven by rising consumer awareness of preventive healthcare, chronic diseases and an aging population. The market is segmented into functional foods, functional beverages, dietary supplements, personal care and pharmaceuticals, with dietary supplements leading the pack.
MJS Packaging explores the latest product and packaging trends in the nutraceutical industry, offering insights into consumer preferences and innovative packaging solutions.
Nutraceuticals Product Trends 2024
The nutraceuticals market is experiencing robust growth, driven by rising consumer demand for health-enhancing products. This means that businesses must ensure that the best strategic marketing and packaging innovations are used to differentiate their products.
Here are some other areas powering growth in 2024 and beyond:
Plant-Based and Natural Products
Consumers increasingly seek products free from synthetic ingredients, favoring plant-based nutraceuticals such as herbal supplements and botanicals. This trend is driven by the surge in desire for vegan and vegetarian options emphasizing sustainability and health.
Holistic Wellness
Holistic wellness is becoming a significant focus, with products that offer benefit-focused solutions for both body and mind. Nutraceuticals targeting immune health, stress relief, mood enhancement, gut health, circulation, pain relief and sleep improvement are gaining popularity, particularly in the post-COVID era.
A reported 30% of Millennial and Gen Z consumers stated mental health concerns drove them to pursue healthier lifestyles. Additionally, supplements for healthy skin are a noteworthy trend, having experienced a global CAGR of 23% over the past five years.
Personalized Nutrition
Personalized nutrition, or nutrigenomics, is revolutionizing the industry by using genetic information to customize nutritional recommendations to the individual. Companies are capitalizing by catering nutraceutical products that meet an individual’s specific health concerns.
Gummies
Gummies are a popular format for nutraceuticals, particularly energy supplements. They offer a convenient and enjoyable way to consume vitamins and supplements, also addressing the needs of those with difficulty swallowing pills. MJS Packaging Account Manager Tony Haddeman said about the growing industry, “I still see steady growth in functional gummies.”
Healthy Skin, Hair and Nails
The market for nutricosmetics, which includes supplements for healthy skin, hair and nails, continues to be a priority for today’s consumers. The clean beauty movement is expected to drive market growth. Consumers are focusing on targeting beauty internally to age healthfully and look well externally.
Functional Food and Beverages
Functional food is the fastest-growing segment in the nutraceutical market. Clean-label and organic products are adding fuel to the fire. Help your product stand out on grocery store shelves by promoting the specific health benefits that your functional food targets.
In recent years, the trendy hydration supplements category has rocketed outside of sports nutrition, with TikTokers proud to show what concoctions their Stanley’s are spiked with. Additionally, a functional beverage bottle can allow for more product and higher dosage amounts.
Packaging Trends
The latest packaging trends help products stand out on shelves while meeting consumer demands for convenience and transparency.
Flexible Packaging
Flexible packaging is on the rise. This type of packaging is particularly popular for protein powders and daily-use supplements, serving as a lightweight, resealable package option for transporting your products.
As MJS Packaging Account Specialist Taylor Garrett pointed out, “I do see flexibles being used more in the larger packs of protein powders and in single-serve or daily use packs.” Account Manager Tony Haddeman agreed, citing that “flexible packaging has increased.” Our team is ready to help with flexible packaging that can support improved consumer experience, sustainability, and even cost.
Clean Labeling and Benefits-Focused Labels
Consumers increasingly seek clean labeling, highlighting transparent ingredient lists and the product’s benefits. This trend is driven by the demand for minimally processed ingredients and clear communication of health benefits.
Clear PET packers are taking center stage, presumably due to the sentiment for product transparency. Consumers can see the product inside the package, reinforcing the perception of purity and quality. They can also easily tell when it’s time to reorder.
Enhancements and Customizations
Packaging enhancements involve customizations to help products stand out on the shelf and attract consumer attention. With industry expertise and consumer research we can create an exceptional packaging solution that resonates with your audience.
Popular packaging choices we have seen lately inlcude pulp-based scoops, decoration, and custom enhancements to existing stock components (ex: embossing logos onto closures, utilizing custom colors, and labeling changes). “The nutra space is all about being catchy on the shelf for retail,” says MJS Packaging Account Executive Owen Schmidt. We can help you do just that.
Glass Dropper Bottle 30ml – L96
Types of Nutraceutical Packaging
MJS Packaging offers a variety of packaging options tailored to the nutraceutical industry. Popular choices include:
- Flexible Packaging: Ideal for larger protein powders and single-serve or daily-use packs.
- Jars and Packers: Common for a wide range of nutraceutical products, from vitamins and supplements to drink mix powder.
- Shot Bottles, and Pop Vials: Innovative options can offer a unique look and feel.
- Dropper Bottles: Perfect for skincare-focused supplements, providing a premium and familiar packaging option for beauty connoisseurs.
HDPE WM 128oz Pinch Jar – BU20
Sustainable Offerings and Additional Solutions
MJS Packaging offers a range of sustainable packaging solutions. These include options for recyclable and biodegradable materials. Depending on what your sustainability goals look like, we can analyze your current packaging to see if a change in product material, weight, or logistics can make a positive difference.
Stay up to date with the latest trends through MJS Packaging
As consumer preferences shift towards plant-based, personalized and holistic wellness solutions, the demand for flexible, transparent and clean-labeled packaging continues to grow. MJS Packaging supports your nutraceutical packaging needs with various options and custom solutions. Contact us today to discuss how we can help you stay ahead in this dynamic market.
