Innovative Packaging Solutions For Food and Beauty Product
Food and beauty products are amongst the most competitive of products that jostle for space in the supermarkets and stores. Innovative and creative industrial packaging solutions for these products can help your products stand out and attract the initial buying by consumers. Consumers tend to associate the contents with the packaging so that if your packaging is interesting then the consumer will be more interested in buying the product. In addition, if the product matches the packaging then you have a loyal and repeat consumer who will be the mainstay of your sales.
What Constitutes Packaging Innovation?
Innovation can be in the form of a different shape, an interesting closure, a unique design, an attractive color combination or even minimal packaging. Something old in new packaging will also attract attention. For instance, tomato ketchup/sauce has been traditionally packaged in glass bottles. Now you can avail of flexible packaging in larger sizes for refills, sachets for single use, or pouches in different sizes that can be reclosed. Soups are traditionally available in cans but now ready to eat soups are also available in tetra packs.
The new packaging methods are lighter in weight and easier to transport. They can be displayed on shelves and the consumer buying them also finds them more convenient to carry and store in the kitchen. More people prefer beauty products in small to standard sizes, particularly if they are trying them out. Both kinds of products may require specialized packaging so that the contents do not react with the containers and stay fresh for the duration of the life of the product. Modern packaging may be:
- Ergonomic
- User-friendly
- Lightweight
- Recyclable
- Smart
- Resealable or reclosable
- Generate minimal waste
- Not add significantly to the product cost
- Use new materials like flexible films and bioplastics where possible
Industrial packaging solutions offer all these possibilities and more. Even if you opt for traditional containers like jars, bottles, tubes, and cans, customization of the shape and decoration can give your product the competitive edge necessary to drive sales.
MJS Packaging is known for its pioneering vision in creative and innovative packaging. We use traditional packaging materials or modern ones with equal ease and use the best packaging materials for your products. With an in-house design team, we can provide you with the latest in printing options, decoration, and labeling that will add to the eye-appeal of your food and beauty products and increase sales.
