Everything You Need To Know About Custom Labeling
Custom labeling is essential to having a product that actually sells. Most products have packaging that looks like most other packaging, allowing it to go unnoticed on the shelf among hundreds of other products that look very similar. How can a product truly stand out in the right way?
Unsuccessful Custom Labeling
It isn’t enough for a label to simply be loud or unique. Every label out there is going to be at least slightly different from all the others. And while bright and loud labels can certainly get you noticed, if they are ugly or forgettable, it won’t do the trick. Sometimes a label may be “trying too hard” and can actually deter consumers.
Successful Custom Labeling
The key is to create packaging and a label that stands out, is attractive to the eye, but also is easily identifiable from a distance because of its correct use of colors to make consumers associate that particular combination of colors with your product. For example, in 2007 the Wrigley Company debuted the 5 Gum line of chewing gum and saw a dramatic boost in revenue. You may have seen this packaging in the stores. It’s a sleek black package with a bright label that is easily distinguishable from its competitors.
Another example is the Snickers bar. Unlike many other candy bars, you don’t have to be able to read the label of a Snickers to know what it is. If you see it from across the store, you’ll know what it is because your brain associates that perfect blend of brown packaging with blue and white lettering with the Snickers bar. If you can create a custom label and use its colors in such a way that consumers will associate them with your product, you’re heading in the right direction.
MJS Packaging Can Help
MJS knows this business. We’ve been doing for companies like yours for over a century. We know how to create custom labels and packages that will get your product noticed faster than its competitors. We can handle:
- Label design
- Packaging design
- Which manufacturer to get the highest quality and lowest prices from
In short, MJS Packaging can guide in the process from label design to sales. We know who to work with and which companies to avoid. It’s not easy trying to find the best companies to handle design and manufacturing out there in today’s market. There are a lot of promises made and only some of them are ever kept. Because we’ve been doing this for over a century, we know how you can avoid all the pitfalls to boost your sales faster than possible on your own. Don’t learn the hard way. Let us do the hard work so you can focus on your business.