2 Billion Dollar Industry
Though it may not seem like it, the disposable wipes industry is big business. According to Smithers Pira, the disposable wipes industry is expected to be worth $2.84 billion by 2023, having surpassed the $2 billion mark just three years ago. Although baby wipes dominate the disposable wipes market, wipes are used for more than just cleaning babies. There are many categories for which we are seeing wipes growing in popularity for both consumer and industrial applications.
Personal & Household Care
Personal care wipes are one of the many categories experiencing growth in this market. Nearly all consumers interact with disposable wipes. Whether they are using adult moist toilet tissue, toddler toilet care wipes, antibacterial hand wipes, or makeup removing wipes – these are products that consumers rely on daily.
Consumers love the convenience that cleaning and disinfectant wipes offer them for quick cleanups around the home, office, and even personal vehicles. Disposable disinfectant wipes have a large potential for growth in the next few years. According to Smithers Pira, these products alone represent over $1.5 billion of the industry.
Increasingly, consumers have serious concerns about germs in the household, especially with recent outbreaks of infectious diseases and noroviruses. Beyond just disinfecting wipes, many surface-specific cleaning wipes like granite and stainless-steel wipes, are gaining in popularity for those seeking convenience in their household cleaning routine.
Specialized wipes are popping up for other industries, too. For automotive care, glass and leather cleaning wipes are rising in popularity. The food service industry has seen a rise in no-wash food contact wipes and disposable, heavy-duty disinfectant wipes as well.
Disposable Wipe Packaging
For products like wet wipes, which can dry out easily, it is important to ensure your packaging and its closure are both air-tight and reusable. Most single-use wipes come packaged in wide-mouth HDPE canisters and can be paired with a variety of dispensing closures.
MJS Packaging Solutions
Is your disposable wipe packaging meeting all your consumers’ needs? Contact us online or call us at (800) 915-2262 to learn more about our expertise in this market and find the right packaging solution for your product.