Complete Packaging Redesigns To Meet Your Custom Needs
You may consider redesigning your product packaging if you are not happy with the sales or reviews of your current packaging or if you want to relaunch your product in new packaging. When you change the design of your package, it is comparable to launching a new product as people look at it afresh. A new design gives a fresh lease on life to your existing products and can pay handsome dividends.
What is The Complete Packaging Design?
This obviously starts from the containers – whether you use metal, glass, or plastic or flexible packaging, you can get the packaging completely redesigned and custom made. It is easy enough to opt for new colors or keep the same colors but use a more modern shape. Sometimes, changing the closures of the packaging can also give a new look to the packaging. The elements that go into packaging design are:
- Shape and size of containers
- Colors
- Label
- Decoration
- Printing
- Closures
- Secondary packaging
All these elements combine to give a new look to the packaging. The decoration comprises the graphics, fonts, product information, and more. The placing of all these, the colors used, and the ease of readability all serve to make an impact. Often colors are used in relation to the product as food colors may be used for food products while pharmaceutical products may be packaged mostly in white and cosmetics will use colors associated with make-up products. When glass or clear plastic is used, it may showcase the actual color of the contents as in the case of nail paints.
Research studies have shown that packaging plays a vital role in a consumer’s buying behavior. Graphics, color, product information, and even the shape of the packaging can influence the buying decision. Pictures and graphics can actually trigger aspirational values in the consumer and make him buy the product. The consumer’s first interaction with the product is through the packaging rather than the actual product and that is why packaging is of critical importance.
For complete packaging redesigns, MJS Packaging offers the best choices. We have an in-house design team that will help put together the entire packaging starting from containers to decoration and labeling. We can source the containers that you want at reasonable prices and work with you on customizing the designs so that your products are more appealing and reach their sales targets.
