Posted by mjspackaging mjspackaging on under Custom Packaging, Labeling

Why Custom Labels Are Key To Maximize Your Sales And Company Profit

You may well wonder about the connection between custom labels and profits. The answer to that is very simple: packaging plays a crucial role is sales and labels are an important part of packaging. The more sales you have, the greater the profit the company makes. So, custom labels actually are a key element that affects the bottom line of companies. There are many success stories that started when companies simply changed their label, resulting in a 40 percent increase in sales, without changing the product at all.

How custom labels help

The label is actually the consumer’s first experience with the product. Many elements go into making a successful custom label. The aspects that you have to keep in mind are:

  • Product name – a lot of research goes into finding an appropriate name for your product and you should not skimp on this.
  • Color – often colors either suit the product (food colors for food products) or the company if the company has a certain color combination in its brand.
  • Font – fonts should also suit the product and provide a unique aspect to the design.
  • Design – the placing of the text, any decorative elements like pictures or logo, the kind of closure all go into making an attractive design.
  • Readability – it is crucial that the major details are easy to read at a glance. If due to the design, colors or font size, the information on the custom label is difficult to read, you may find it difficult to move the products off the shelves.
  • Quality of artwork – the artwork should be of good quality and be attractive enough to engage the customers. Sloppy artwork or the wrong color combinations can reduce product demand as it they speak of unprofessional work.
  • Suit the label to the container – certain types of containers work with specific kinds of labels and mix and matching can have disastrous results.

Above all, labels have to look good and attract the customers, apart from providing all the information relevant to the product and its usage. When you get the initial sales, you can get a loyal following of repeat customers.

For custom label requirements, come to M. Jacob & Sons. We take care of all your packaging needs and our in-house design team will give you creative and innovative labeling solutions that will help maximize sales and increase profits.