Why Container Decoration Is Key To The Success Of Your Product Marketing

Container decoration is a key driver to the success or failure of a product. The marketplace is extremely crowded, with new products being constantly launched and old ones re launched in new versions with fresh packaging. As such, having product differentiation and eye appeal for your packaging plays is crucial in product marketing. New packaging designs and containers give you another selling proposition that can be exploited by advertisers and marketers for greater market share and sales.

How container decoration helps with product marketing

Retail outlets have products that are grouped together according to categories. Most people look for particular products that fulfill their needs and requirements. Many times, people don’t even look at brand names, but simply buy the products that they are accustomed to as that is where brand loyalty comes in. It is only when new products are launched and if there are in-store promotions, backed by advertising support, discount offers, attractive product displays, sampling and the like that customers get attracted to new products.

Unique containers with attractive decoration attract customers and colors used on the containers target different categories of customers. Children, teens, young adults, older people are all different demographics and within these categories there are others including big spenders and the budget conscious. Each category has different aspirations and is attracted to different kinds of packaging. So you need to identify your market and choose your container decoration accordingly. Among the printing and decoration processes available are:

· Dry offset printing

· Wet on dry printing

· In-mold labeling

· Digital printing

· Silk screening

· Etching and engraving (on glass)

· Pressure sensitive labeling

· Heat shrink labeling

· Hot stamping

· Offset printing

· Pad printing

· Glass printing

· Applied ceramic lettering

Apart from labeling, the containers can also be custom designed and manufacture for greater product differentiation with matching or contrast colored lids and printing, different kinds of inks and more. Container decoration helps to complement your brand, can be elegant or funky and promote sales.

MJS Packing is a premier packaging company with a proven track record and professional expertise. We assist you with custom designed containers or even bulk containers that can be custom decorated to promote your product. We have a design team that will work with you from product inception to eventual sales as we are a one stop shop for all packaging needs.