With a new year upon us, it is important to step back and take a fresh look at the many opportunities attached to packaging trends. If you are resolved to capitalize on those, consider how trendy packaging can deliver return on investment.
Trendy packaging is all about staying relevant to consumers’ interests. When you provide such packaging, this packaging resonates with consumers and ultimately brings more sales.
Here is a practical look at how we unpack the specifics of that concept as it takes shape this year.
Defining Trendy Packaging
Consumers don’t stay the same for long. The success of a business’ product is therefore dependent on the packaging staying sensitive to the dynamics of consumers’ lives. Because of this, we are vigilantly monitoring consumer preferences, packaging industry developments, and other changes that affect the market.
Many may associate trendy packaging with “fashionable packaging” like designs and aesthetic elements, but they only go so far. Such considerations are just one part of a product’s shelf-appeal. The best types of trendy packaging actually stay up-to-date in even better ways.
Five Trends We Are Watching in 2017
In this initial list for 2017, we are highlighting a few topics we have been covering all along as well as a few others that should stand to get more attention. This list is underscored by a recent article that caught our attention, so consider the following and how these trendy packaging tidbits may apply to your product.
1. Packaging Designs Should Communicate
Packaging designs have only increased in importance as consumers are looking for brands to engage and entertain them. This is no surprise to marketers, but the concept takes on a whole new angle when applied to packaging.
At its core, this is an extension of the “craft” movement. When you build your packaging with a tie-in to elements like fun, community, and authenticity, you may score big with consumers.
2. Packaging Format Matters
One of the biggest mistakes a manufacturer can make is to overlook packaging format and design. This is especially true in 2017. Consumers are paying attention and they know they have more options than at any point before. It’s more important than ever to use breakthrough packaging so the customer gets a benefit they value. In turn, the manufacturer will benefit as well.
3. E-Commerce Packaging is Still Booming
Looking at the market, there is ample evidence showing that e-commerce will be around for quite a while. In fact, it’s likely a new year’s resolution for many companies to introduce or refine their online presence and e-commerce strategies.
Manufacturers have to get this one right, so we are here to help! Check out the articles we have written to assist you with e-commerce packaging and reach out when you are ready for expert consultation.
4. The Purchasing Process is Changing
There are some very interesting details emerging about the consumer shopping process and trends emerging there. Some important questions are emerging as well.
Will grocery shopping habits change? Will consumers start scanning products before putting them in their cart? One prominent research firm has some theories about the evolution of shopping. This will undoubtedly affect the future of packaging, and we’ll be sure to keep on top of these trends.
5. Strong Brands Will Have an Edge
With a few square inches of well-executed packaging, your brand can go miles with consumers. It can emphasize the contents in creative ways and it can help a brand extend into new categories and appeal to new customers.
As brands look to grow, it is important to make a strong and effective push to lift up elements of their brand. When done right, there is a narrative that captures the consumer’s attention. If you want that for your product, we can help you utilize your packaging to clearly convey the most important aspects of your brand to consumers.
Plan Your Packaging for More Potential
The New Year is here, but time goes quickly and so do the opportunities. This is your chance to really resonate with today’s consumer. Take heed of the trendy packaging options that can work for your product and contact MJS Packaging today for expert consultation to get the best result.
