The natural product packaging market continues to grow thanks to the evolving focus on the benefits of a healthy lifestyle. Consumers are more aware of the ingredients and chemicals that are in their everyday products resulting in a growing demand for natural products, which has resulted in natural product packaging trends.
Like any market, with demand comes competition for consumers’ purchases between natural products and brands. If you are looking for your product to stand out and to stay ahead of the competition, then you will want to be aware of the natural product packaging trends for 2022.
What Are The Natural Product Packaging Trends For 2022?
Key natural product packaging trends put an emphasis on attracting and engaging the natural consumer audience through packaging materials, styles, and designs. There are many benefits that attract consumers to natural products, which has led to a $187 billion health and wellness market that is growing at 12.5% according to SPINS.
Understanding natural product packaging trends will allow you to develop packaging that appeals to and connects with consumers. Below are some trends you'll want to watch and keep in mind when packaging your natural products.
Simplicity in Design
Using only the necessary materials for your packaging eliminates any excess packaging waste. This natural product packaging trend extends to the minimalistic use of deco on a package and the overall size of the package. An eye-catching basic design is used with natural products to convey the simplicity of the products and their ingredients.
Recycled Packaging Materials
Natural products are embracing the use of recyclable, biodegradable, and compostable packaging. Whether it's using biodegradable packaging peanuts for use with e-commerce shipments or containers made of cornstarch resin, these packaging trends will continue as consumers request and even expect more sustainable packaging.
Adopt Flexible Packaging
Flexible packaging, such as pouches and bags, is already widespread in the food and pet industries. That flexibility is also continuing to grow in other industries and segments, including household chemical products and health and beauty products.
Flexible packaging requires less water and energy to manufacture than traditional packaging designs, but it also supports a range of unique customizations. Whether you’re considering a stand-up pouch for protein powder or a sachet sample for a natural skin care product, MJS Packaging offers fresh, unique packaging options for your natural product.
Now that 40% of all online sales are in the natural products category, it is important to consider your natural product packaging for e-commerce. Even though you are directly delivering your products to a consumer and they are not selecting them off the shelf, packaging still matters.
With e-commerce, your natural product’s packaging still plays a vital role in connecting the consumer to your brand. It’s a chance to make a visual lasting impression that will reinforce the product's credibility.
Add Wellness Attribute Labels to Packaging
Not only do packaging design and materials matter, but also the attributes that are displayed on the packaging. Attributes are label claims, ingredient highlights, and diet-specific product qualities that can be used to attract consumers.
Wellness attributes work particularly well with health and wellness products when the benefits are highlighted on the packaging. For instance, products positioned as vegan, plant-based, keto, and organic highlight the type of product a consumer is looking for. These attributes attract consumers and allow your products to stand out when they are scanning the shelves.
Understanding the Importance of “Organic”
One of the biggest wellness attributes that can be represented in a natural product is “organic”. While the organic industry represents only one segment of the overall natural products industry, the increase in sales has still been impressive. The organic industry, which includes both food and non-food categories, increased by 12.4% in 2020 to an astonishing $61.9 billion in sales. That's a 5% growth from 2020.
While you might have once seen organic as limited to a small industry segment or category, it's now present in food, beverages (alcoholic and non-alcoholic), personal care products, and so much more.
If your product is certified organic, it is imperative to include that on the packaging. Just adding that certification stamp will lead to an increased presence within the natural and wellness market.
Next Step: Tap Into the Natural Product Packaging Trends
With our unique and custom natural product packaging options, we'll help you deliver exactly what your customers are looking for when they receive your natural products. Contact us today to talk to one of our representatives.