A trend in the packaging industry that cannot be ignored is the growth of flexible packaging. This type of packaging refers to a package made of flexible materials that can be molded into various shapes depending on the product. Most commonly, we think of pouches, but flexible packaging also refers to packaging liners, overwraps, bags and more. Flexible packaging is a great solution for snacks, baby food, pet food, cannabis & CBD products, detergent packs and more.
Flexible packaging can be found in just about any industry, thanks to the lightweight, portable format it offers. More and more brands are looking to offer consumers on-the-go options to accommodate their busy lifestyles. According to Business Wire, the North American flexible packaging market was valued at USD $40.14 billion in 2020 and is expected to reach USD $48.39 billion by 2026.
Consumer Preference for Flexible Packaging
Consumers are becoming more aware of the packaging of a product when it comes to making a purchasing decision. The Business Wire article also states that trends have shown consumers are willing to pay more for packaging benefits such as product protection and sustainability. Flexible packaging offers all these benefits on top of being a cost-effective packaging solution. The increase in demand for flexible packaging can be tied to some key market trends such as:
- Accommodating the millennial on-the-go lifestyle demand for single-serving food and beverage options. Flexible packaging also allows the products to be stored in a durable, portable and lightweight package, which makes them perfect for toting in a purse, bag or backpack.
- The advanced packaging styles and versatility offered with flexible packaging such as collapsible/reusable pouches and bag-in-box options are raising the usage of this packaging style.
- Flexible packaging has become a popular package option for eCommerce shoppers and brands. With more people shopping online now than ever due to the COVID-19 pandemic, the benefits of online shopping continue to grow.
Flexible Packaging in the eCommerce Market
One of the primary concerns of purchasing from online retailers is the safety and assurance of quality during the shipping process. Companies and brands have begun to use flexible packaging as an option to calm those concerns.
Benefits to eCommerce Retailers & Consumers
- Protection: On top of ensuring safe and efficient shipping from warehouse to customer, flexible packaging also ensures product safety. Once the product is sealed, a moisture barrier helps the product maintain its fresh aromas and flavors.
- Minimized costs: Because flexible packaging is made up of materials such as paper, aluminum foil and film it is a lightweight shipping solution. This allows retailers to lower costs related to shipping, waste, damage and production, which results in the consumers paying less.
- Sustainability: Flexible packaging allows eCommerce retailers to reduce waste and appeal to consumers that are looking for sustainable packaging.
Flexible Packaging Design and Sustainability
While the rise of eCommerce has been a major reason behind the growth of flexible packaging, sustainability and design have also played a part. Consumers recognize the importance of each of these factors in the benefits of flexible packaging and are often willing to pay more. According to the Flexible Packaging Association, more than 60% of North American consumers are open to paying more for packaging benefits, such as product protection, shipping friendly, and supply chain sustainability.
Sustainability
- Pouches can be made from mono-layer, 100% polyethylene (PE) that can be recycled at store drop-off locations (like grocery stores) and even in some municipalities.
- The lightweight nature of flexible packaging, especially in comparison to its traditional counterparts in glass and even plastic containers, offers advantages in both costs and environmental footprint during the transportation of goods.
Design
- Consumers love to have the ability to see the contents of the package before they purchase the product.
- The use of digital printing with flexible packaging allows for high-quality graphics and variation allowing for lower quantities to be printed compared to what it would take with traditional printing methods.
The Future of Flexible Packaging
The growth of flexible packaging shows no signs of slowing down with more and more consumers looking for packaging benefits. This is going to put companies and brands in the position to consider flexible packaging as an option to accommodate consumers’ requests.
How Can MJS Packaging Help?
If your company is looking to start utilizing flexible packaging for your products, then MJS Packaging can help. We have a complete understanding of everything that needs to be considered to make sure your product gets the packaging it needs.
Contact MJS Packaging today or talk with one of our knowledgeable packaging solutions specialists by calling (800) 915-2262.
