Earlier this month, MJS Packaging highlighted the clean packaging trend. Now we want to relate that to the spirits industry. This industry reached $44 billion in annual sales in 2018 and is expected to grow an additional 6% each year through 2022. A considerable part of that increase is due to the rising popularity of craft distilleries. The number of distilleries has increased by approximately 35% per year since 2011, while the craft spirits market has grown 19% per year since 2015.
Craft distilleries produce their choice of spirits for a diverse consumer base. They use small-batch distilling processes for alcohol distillation, maturation, and blending to create their unique spirit brand. In addition to sourcing quality ingredients from locally grown crops, craft distillers place a great emphasis on following the guidelines of the clean packaging trend.
Our client, Motor City Gas, is a prime example. By manufacturing a wide variety of handcrafted whiskeys from grain to bottle, Motor City Gas offers traditional and new age micro-distilled whiskeys for consumers.
Clean Packaging Trend and Ingredients in Spirits
MJS Packaging shares important aspects of how the clean packaging trend and ingredients are shaping the spirits industry.
Glass Packaging
Craft distilleries and the majority of craft spirits manufacturers choose glass bottles as their preferred packaging choice. Glass bottles offer many benefits that MJS Packaging continues to stand behind today. The glass material is infinitely recyclable, which allows consumers to reuse many times over. The beverages’ freshness and flavor are preserved due to its impermeable material that stops air from getting in. This material also conveys a high-end look and offers a great view of the product inside.
Locally Sourced Ingredients
Many manufacturers use locally sourced ingredients to produce their spirits. Grains are one of the key ingredients in all spirits. For example, whiskey is made with either barley, corn, or rye ingredients. Lots of distilleries frequently layer in other flavors including:
- Fruits like apples, lemon, and orange
- Spices such as vanilla, nutmeg, and anise
- Woods including oak, apple wood, and mesquite
The role of locally sourced ingredients also plays a decisive role in the consumer’s purchasing decisions. Consumers, like millennials, lean to buying natural beverages over those with many artificial flavorings and ingredients. They “comprise 32% of consumption by value,” and their buying power is expected to steadily increase.
Find the Best Spirits Packaging Option Today
At MJS Packaging, we know a thing or two about spirits, especially when it comes to the packaging of them. Contact or call MJS Packaging at 800-915-2262. Talk with one of our knowledgeable packaging solutions specialists to learn the best packaging options for your spirits.
