New Year, New Strategy
At the beginning of each new year, many of us look to improve and rejuvenate ourselves by setting new year’s resolutions. As we settle into the new year, it’s a great time to do the same for your packaging. We’ve put together a list of ways you can rethink your packaging strategy in the new year.
Know Thy Consumer
This “golden rule” of marketing applies to packaging as well. By focusing on the thoughts, needs, and desires of your target consumer, you can tailor your packaging to best suit their needs.
Marketing a product to older age segments? Make sure your packaging components are easy to grip, easy to open, and display clear product information and instructions. Trying to infiltrate the Gen Z or Millennial markets? Opt for sustainable packaging that is aesthetically pleasing in design.
Keep Your Product (And Your Consumers) Safe
Don't overlook safety, ever. Use tamper-evident and child-resistant packaging when it is required by regulation or when it's simply a good idea to do so. If the contents of your packaging include harsh chemicals or delicate solutions, consider fluorinating your packaging to prevent chemical reactions, leakage, and tainting of your product.
Consider Your Environmental Impact
The creation and disposal of single-use packaging is a large contributor to both greenhouse gases and environmental waste. It is up to us as packagers to reduce our overall impact on the environment to prevent further effects on the climate.
The good news is that there are a variety of ways that we can do this. From post-consumer resin to bioplastics and bamboo products, there are many alternative materials that offer sustainable solutions.
For products that are incompatible with alternative plastics and PCR, there are ways to lightweight the packaging to utilize less raw material in its production. Lightweighting packaging also reduces your product’s net weight, which, in turn reduces the shipping load. Lighter loads require less engine power, resulting in reduced shipping emissions as well!
There are additional ways to decrease your carbon footprint through your choice of transportation options. Ship FCL (full container loads) when possible, avoid air freight at all costs, and opt for ocean freight if you can.
Many companies have outlined sustainability goals that need to be met within the next few years – what progress has your company made?
Don’t Underestimate the "Clean" Packaging Trend
Though it may seem like a fad trend, clean packaging isn’t going away anytime soon. Consumers are increasingly moving towards products that are chemical-free and “natural.” Incorporating clean packaging into your product line can attract new consumers looking to make the switch to more transparent manufacturers.
Mind the Details
Labels matter and are often the first point of contact consumers have with your product. Make an impact by keeping them clear, concise, and legible. Label decoration can be simple and still make a huge impact.
Thoroughly test your packaging with focus groups or test markets before fully adopting the design. Some of the smallest components play the biggest role in dispensing your product correctly, and minute details can make or break a consumer’s intent to repurchase.
It's unavoidable – your consumer is most likely shopping online for their needs. If they aren't buying your category online yet, they will be soon. Know the best practices of shipping items safely and efficiently to curate a positive first experience with your product.
MJS Packaging Solutions
Make 2020 the year you take your packaging strategy to a new level. Contact one of our knowledgeable packaging solutions specialists online or call us at (800) 915-2262 to learn more.