Why Custom Labeling Is Crucial For Your Product Development
Custom labeling can actually make or break a product. If the label is not right and does not have the right mix of graphics, colors and information, the end user may well by pass it and that means poor sales. When a product does not sell it needs re-branding and re-launching which can be an extremely expensive affair. So why not get it right in the first place?
The role of custom labeling for product development
When you are manufacturing a product, your target is sales – you need to meet your sales projections to show a healthy balance sheet. It goes without saying that your product has to be good and meet industry standards, consumer requirements, legal compliance and more. As a manufacturer you simply cannot afford to underestimate the importance of custom labeling. In crowded supermarket shelves and pharmacies, products are often side-lined specially when there are number of other similar products jostling for space.
Custom labeling allows you to get the much needed edge over competition. When your label has eye appeal, the consumer will at least look at it and pick it up. Among other elements that should be part of your branding and labeling strategy are:
- Corporate branding, which includes color, design and company logo
- Product name
- Its specialty
- Ingredients
- Usage direction
- Bar code
- Weight
- Place of manufacture
- Date of manufacture
- Best before or expiry date
- Customer service helpline number
- Website
- Other technical information, if required
The label designs should fit with the container design, shape and closure. Each element should complement the other and form a harmonious and attractive design. It is important to get custom labeling professionally done, using the right kind of labeling technology, inks, graphics and other elements that go into making unique labels. Sizing of labels is also crucial as all the information put on the labels should be easy to read. You should get a choice of different labeling options that are appropriate to the containers and the contents as well as fitting with your brand strategy.
For your requirements in custom labeling, come to M. Jacob & Sons. We have an in house design team that will work with you and come up with the right fit of labels. M. Jacob & Sons are packaging experts who will guide you and work with you from product development to sales.
