As a manufacturer of bottles and other types of in-demand consumer products, you are constantly looking for the most cost effective ways to attract your consumer demographic through packaging. Attracting consumers with bottle decorating involves creativity, a solid understanding of your company’s demographic, and the reliability of an established packaging company. MJS Packaging wants to help you find the best ways to decorate a bottle for optimal packaging and attention.
4 Ways to Best Decorate a Bottle
There are many levels of design that can affect your bottle decorating decision. Listed below are a few worth exploring before leaping into your next packaging purchase.
- FONT – Have you ever received an e-mail from a company typed in any other font besides Times New Roman, Helvetica, or Arial? If you have, what reaction did you have to the font? In hindsight, you may have either considered the company sending you the e-mail to be weird, wacky, or completely out of sync with your needs as their consumer. More than likely their e-mail was deleted by your cursor faster than you could even considered what that particular company was selling.Imagine if your customer felt that way about your packaging? Sends chills down your spine just thinking about it!In the physical world of products, this type of consideration must be made when choosing the appropriate font and typographic for your bottles. Consider the most traditional yet consumer-pleasing and eye-catching fonts in marketing and design:
- Didot
- Helvetica Neue
- Fontin
- Rosewood
- Engravers Gothic
- COLOR – The use of color has a profound effect on your consumers’ buying decisions. Depending on the consumer age group, geographical location, gender, economic status, educational background, and other factors, the right color choices can make or break their decision to purchase your product.Some colors that prominently stand out in the medical field often reflect cleanliness, a sense of authority, professionalism and trustworthiness. If you guessed navy blue, gold, white, and green you’re on the right track for bottle decorating for your business and its consumer demographic.
- CUSTOM DESIGNS & LOGOS – As you may have gleaned, bottle decorating has its own creative process that takes more planning than most consumers even know. What the consumer does know for sure is that they trust your brand and over time has developed a strong sense of loyalty toward you.With that in mind, it is time to consider whether or not your company will continue to utilize its logo on its bottles, completely do away with the logo, or come up with a brand new design for consumers to adjust to.Although re-branding has its perks – giving the consumer a fresh product package and a feeling of progress- it could also be a drawback for loyal, established consumers.
Consider a newly embossed version of your current logo to add a fresh update without upsetting the eye of your consumer base.
- PACKAGING MATERIALS – Plastic or Glass: does one material outrank the other in terms of consumer purchases and overall satisfaction?The jury may still be out on the statistical portion of this question but a practical approach can be taken to decide whether one of these materials is best for your bottle decorating and packing needs.
- Glass Bottles – Lending a sense of nostalgia for 1920s apothecary, medicine shoppes, and brick-and-mortar pharmacies, glass bottles are an elegant choice for packaging. Even still, this option may not be the most budget friendly for mass produced quantities.
- Plastic Bottles – For the sake of consumer cost effectiveness and to keep production costs down, many pharmaceutical companies turn to plastics for their bottle packaging.
There are many packaging companies in the industry that offer the right bottle for your business but it may be time consuming to research each one. That’s where MJS Packaging steps in.
MJS Packaging offers the lowest prices for your packaging distribution and leads the industry in customer service. Whether your company is a manufacturer of pharmaceuticals, household cleaning solutions, or automotive oils and concentrates M. Jacob & Sons has got you covered. Connecting your product with the best packaging possible, these trusted consultants have a 125 year proven track record and are ready to take on your product packaging challenge.
