The stiff competition among brands in the market requires that you package and present your products in a manner that will catch the attention of prospective customers in order to make sales. For this reason, you need to come up with creative and innovative designs for both your bottles, caps, closures, and labels. In addition, you need to use the best printing techniques for decorating your products.
What is Silk Screen Printing?
In recent years, silk screening has gained popularity, and become a preferred technique for decorating bottles and other containers . The screen printing process involves forcing ink through a silk screen that has been photographically treated. The process can be used for both one color and multicolor prints. Screened bottles offer many benefits over the traditional paper labels; some of which are discussed below.
The Advantages of Silk Screening on Bottles vs. Paper Labels
- Durability: Screen printing on bottles addresses one of the biggest problems that paper labels pose i.e durability. Factors such as shelf wear, scuffing, and moisture are known to significantly reduce the lifespan of paper labels. You can use appropriate measures such as waterproof paper to improve the durability of the paper labels. However, this cannot trump the permanent effect created by screen printed labels. Silk screening uses scratch-resistant inks such as ultra-violet ink and epoxy ink to make the decorations last for a long time.
- Distinctive Branding: Screened bottles enable your products to stand out from the variety of competing products in any retail setting. The labeling is unique, with regard to creativity and design, since it gives you the chance to combine the beauty of the glass bottle to create compelling designs and color effects. This helps you to create a memorable impression on customers. Silk screening can also be used effectively for decorating oval shaped containers and closures, which might prove difficult when using paper labels.
- Wide Print Area: With silk screening, the entire surface of the bottle is available to be used as a canvas. This is unlike paper labels, where the shape of the bottle dictates the design and size of label. Silk screening enables you to come up with creative designs that are not confined to the shape and size of your bottles. You can also use a variety of silk-screened inks to bring out saturated colors and textural qualities of your designs.
- Cost-effective: The initial cost that is required for screen printing is quite low, as compared to many other printing techniques. What’s more, it offers a higher ROI, especially for small runs and one-color decorations.
How to Make Packaging Innovation Work For You
Your choice of packaging plays a crucial role in determining whether a prospective customer will give your product a second look. You must ensure that your packaging is effective in order to grow your market share and discover new opportunities. One of the top ways that you could use to attract customers and build your brands is to seek the help of an expert in packaging innovation.
Why you should work with MJS Packaging?
- Exclusive access to manufacturers: Over the years, the company has worked with, and created close relationships with some of the leading consumer product manufacturers from all over the globe. For this reason, they have the expertise and experience to advise you on the latest industry trends when it comes to the materials, sizes, shapes, closures and the packaging options available. This helps you to find the best design and packaging ideas for your products.
- Lowest prices: The partnership with manufacturers and industry experience enables MJS Packaging to offer their services at rock-bottom prices. This gives you the ability to choose the best packaging products that fit your budget.
Excellent Customer Service: MJS Packaging offers you reliable customer support, which enables you to make the right packaging decisions. They will work with you closely to help you choose designs that are cost-conscious and eco-friendly.
