When it comes to attracting the eye of the consumer, protecting your product, and improving the bottom line, your best bet may be to look beyond traditional packaging. While bottles and jars dominate much of the packaging market, our experience and eye for innovation have led us to share six big reasons to consider tube packaging instead.
1. Consumer Convenience: Tubes are easy to store and stow, whether it is in a bag, a toolbox, or a cabinet around the house. Then, when it’s time to use the product, tube packaging makes it incredibly easy to dispense: in most cases, a consumer can use just one hand to flip the top and squeeze.
2. Product Integrity: With less guesswork for the consumer, tube packaging is cleaner and easier to use. Unlike a jar, you need not insert any fingers or utensils. This is good for the average consumer who doesn’t want to get messy and for the protection of the ingredients, keeping it sanitary.
3. Active Ingredient Protection: Using a protective barrier feature like aluminate laminate or ethylene vinyl alcohol (EVOH), you can keep a product’s active ingredients from eating through packaging materials.
4. Superior Package Decoration: We have received award-winning recognition for our work on decoration and design for tube packaging and we know there are great opportunities here for your products. There are excellent options for graphics and labeling, including the ability to utilize intricate designs, and we can help you stand out on the shelf. While we’re at it, we can save you time and money with printing in line at the time of manufacturing, using tube packaging to eliminate the need for a separate label.
5. Cost Efficiency and Manufacturing Simplicity: It may seem like a novel idea, but unlike many other packaging solutions, tube packaging doesn’t require separate consideration for closure components. Additionally, there is no need for a shelf display box, so shipping can be better optimized. Both of these advantages can provide great benefits to your bottom line.
6. Wide-Ranging Application: Tubes are a great fit for a wide array of products, spanning several industries and viable for brands of all types. You will likely be seeing more tube packaging in a variety of places like:
- Personal care items (Current examples: ointments and lubricants)
- Health and beauty products (Current examples: body lotions and stand-up toothpaste tubes)
- Food (Current examples: icing, condiments, and pastes)
- Household items (Current examples: adhesives and fillers)
- Pharmaceutical products
It’s also notable how access and ability to utilize tube packaging is not just limited to national brands — tubes are a very viable solution for private label and store brands, too!
Tube Packaging Has Even More to Offer
If these advantages could give your product an edge or if you want to learn more, consult with MJS Packaging. Let us put our experts to work for you!
