Is Custom Packaging Design Important For Product Marketing
Custom packaging fulfils the needs of the manufacturers of different products and also the requirements of the consumer or end user. Almost all consumer goods and products need to be packaged before sale and the plethora of various categories of items only means that supermarket and other outlets are crowded with products. As shelves or areas are set aside for similar products and groups of products, product packaging assumes greater importance than ever before. Custom packaging can help your products attract eyeballs and grab the consumer’s attention, which is crucial for eventual sales. It is only when a customer buys a product and uses it that you can build up loyal customers, who form the bulk of your buyers.
What does custom packaging entail?
Custom packaging can range from uniquely designed containers, in different sizes and colors, attractive printing and decorating ideas and matching secondary packaging were required. At the same time packaging should be convenient to use, available in various sizes (where applicable) and the product itself should be good to ensure repeat sales. Almost all kinds of packaging can be uniquely designed and packaging containers include:
- Bags
- Boxes
- Trays
- Pails
- Buckets
- Bottles
- Jars
- Blister packs
- Clamshell
- Vials
- Tubes
- Dispensing containers
- Flexible packaging
- Tetra packs
Each kind of packaging is a specialized category with a range of different sizes and items available. Each kind of packaging can be custom designed to enhance your brand image and increase sales as company logos and color schemes are uniform across the board, across all product categories.
Custom packaging is slightly more expensive that standard packaging, but if you are a large company then costs incurred for specialized packaging is quickly recovered thanks to higher turnover. Often the success or failure of a brand rests on initial interest garnered by the product thanks to unique packaging and then repeat customers come in.
For all your custom packaging requirements come to M. Jacob & Sons. We offer a full range of services starting from designing the packaging to getting it made, printing, labeling and filling. Our in house design team will work with you from product inception to eventual sales and our goal is to maximize your profits with our packaging inputs. With over a century of experience and a proven track record, you know you are in safe hands with our company.
