How Do I Know if I Need Custom Packaging

Whether you are launching a new product or repackaging an old product, keep in mind that custom packaging goes a long way in increasing sales. When you use custom packaging you are showing your commitment to the consumer by the fact that you are willing to invest in custom designs and packaging that will best show case your product. Anybody who manufactures a product is interested in sales, because without sales there is no business generation.

The importance of custom packaging

You may wonder if packaging can actually be a deal breaker; the fact is that if the packaging does not deliver the promise that it makes to the customer, the customer will not buy the product again and it is repeat and consistent sales that increase business. If the product does not reach the customer in a safe condition, if the packaging is inconvenient to use, not resealable to retain freshness for larger products and unattractive to boot the customer may not buy the product again. Custom packaging involves:

· The right package for the product.

· Easy and attractive logo and brand name.

· Eye-catching color combination.

· Closures that do not leak and are convenient to use.

· Freshness of the product till its shelf life.

· Good quality packaging.

· Environmentally friendly and minimal packaging, too, is a positive.

Your packaging serves as a brand ambassador of your company. If the product is also going to be seen by visitors in the kitchen, bathroom or other places inside the home or office, it is going to get even more eyeballs. When the person who has seen the seen the packaging somewhere before sees it again at the place of sale it already exudes an aura of familiarity so if the packaging stays in the mind it helps a great deal in brand reinforcement.

At M. Jacob & Sons we can do all the custom packaging that you require for your product that will help in increasing sales. We have a design team that will work with you on container design, colors and all aspects of packaging.