For many years, parents have purchased baby foods that were available in plain glass jars. The various brands available were presented to their buyers looking very much alike.
However, baby food manufacturer Beech-Nut has introduced a new style of glass jar. On April 1, 2014, Beech-Nut combined the jar design to coincide with its launch of their new line of natural baby foods in order to meet the requirements of today’s parents and their babies. It was also a way to address the decline in baby food sales as mothers preferred to make their own baby food.
Beech-Nut changed it baby food recipes — the new foods were made from fruits and vegetables that were gently cooked. This was very much like today’s mothers have been doing – home cooking their own baby food after being dissatisfied with the current products on the shelves. Many mothers have also integrated more unusual foods, using different ingredients such as various vegetable purées containing leeks, red peppers, kale, butternut squash, pomegranates, quinoa, chia, and other rare grains rather than the standard bananas and tapioca and strained carrots.
Taking their guidance from parents, Beech-Nut has now stacked store shelves with jars that have a new look. They have introduced a honeypot-shaped, clear glass jar. This new design goes far to show off the jars’ contents. Branded as the “Beech-Nut just” range, parents can receive a wide new collection of over 40 flavors for their babies such as:
- Beech-Nut just raspberry, apple & beets
- Beech-Nut just sugar snap peas
- Beech-Nut just apple & aronia berry
- Beech-Nut just butternut squash
- Beech-Nut just carrots
- Beech-Nut just bartlett pears
- Beech-Nut just honey crisp apples
- Beech-Nut just sweet potatoes
Beech-Nut’s Journey
Beech-Nut has always been a company of innovation in nutrition and packaging. As far back as 1931, the company was the first to put baby food into vacuum-packed glass jars. As time went on, Beech-Nut also was the first to remove sugar and salt as well as the first to introduce the staged eating system where new tastes and textures were produced for growing babies’ needs.
Knowing that parents were looking for 100 percent natural fruit and vegetable purées, Beech-Nut underwent an 18 month project in order to develop the foods and their packaging.
To house the newly developed foods, Beech-Nut worked to create an unusual, custom glass jar. The idea was to partner the new 120g jar shape with the new foods to create a natural product that would appeal to parents, especially to those who were cooking their babies’ foods at home.
Beech-Nut had sought input from mothers. They determined that the products should be housed in custom glass jars along with a transparent label. The entire product was intended to show Beech-Nut customers that this combination of label and jar would represent pure transparency with no hiding of ingredients. Mothers would also be able to easily view the contents.
Benefits of Beech-Nut’s Custom Glass Jars
Beech-Nuts’ custom honeypot-shaped glass jars have a vast number of benefits. Among them are:
- The color, ingredient information, and food texture can show right through the honeypot-shaped glass jar.
- Glass is pure and made from non-toxic and natural materials.
- Glass is sustainable. It can be easily reused and recycled. When recycled, they can undergo the process over and over again to form new jars instead of finding their way into landfills.
- Products that are housed inside glass are safe, that is, they cannot leach out of the jar and nothing can escape.
- There are no interactions between the glass jar and the food inside.
- The new jar shape provides better stackability on store and home shelves.
- The jars can undergo the same production speed as that of regular baby food jars.
- There is no excess water, preservatives, or additives in the jars, just all natural ingredients.
- The new shape of jars helps better preserve the flavor of the food.
- The honeypot-shaped custom glass jars have tapered sides that angle the labels so that customers can see them easily.
- The transparency of the glass and the labels provides a clear view of the product inside.
- A spoon can wrap right around the inside of the jar so there is no wastage of food.
Beech-Nut’s new foods have realized success using the custom glass jars. If you want to package your product using custom glass jars, you should search for a consultant who can assist you.
