Every home needs cleaning, but are you offering the household cleaner packaging your consumers prefer?
The market is full of new information to consider, but that means you have even more ways to help consumers gear up for spring cleaning and beyond. All it takes is a few minutes of getting to know your options along with the latest tips.
Insight 1: Pouches Come with Many Options
Pouches are an excellent option for household cleaners, especially when it comes to refills and concentrated products. Flexible packages like these provide perfect storage for innovative products like pods and they are a great fit for cabinets, linen closets, and laundry rooms. Not only do they take up less space, but they come with many other positives, too.
If you want to make the most of your product in this packaging configuration, be sure to use resealable pouches that lock in scents and have a design for optimal dispensing of the product. It's still common to find many liquid cleaners using a dispensing cap (push/pull, flip top) or a trigger sprayer attached to a plastic bottle, but these may not be the only options for your product.
Insight 2: Bottle Packaging Integrity Matters
Next, we want to bring your attention to how your household cleaner packaging can protect your product from the elements. When you take this into account, you can increase the longevity of your product and improve consumer satisfaction.
As one key example, many household cleaners utilize bottles made from HDPE. This material resists UV penetration, withstands extreme temperatures during shipping and storing phases, and it is also a non-leaching plastic. With an assist from your packaging choices, you can get your product to consumers and help keep them happy until they are ready to purchase your product again.
Insight 3: Consumers Choices are Influenced by Volume
Especially for household cleaner packaging, there is no one-size-fits-all solution. One household might consist of a young couple, another may be a growing family, and another may be one or two senior citizens. Each of those consumers need cleaning products, but each have distinct differences. From storage to use, you can be prepared for to meet their needs and expectations.
A busy household of five might love your club-size, 250 ounce plastic jug of laundry detergent. Meanwhile, a senior citizen might think it is too large and too heavy to purchase. With the right advice though, you can put several packaging options on the shelves without losing the nature of the brand.
Insight 4: Consumers Want More from Eco-Friendly Products
When you provide eco-friendly products, you complement the growing number of environmentally-conscious consumers. Even better, you can provide eco-friendly products and more sustainable packaging solutions, too.
We can help you weigh your options, including if your product is a good fit for using Post-Consumer Resin (PCR) or Post-Industrial Resin (PIR). We can also help you consider whether your packaging needs additional structure and quality considerations. Bulk pods, for example, tend to need a little more protection from a hard-sided tub rather than a pouch, but these special considerations are less strenuous when you have insight from within the packaging industry.
When the more challenging work is done, you can even get more from the fun parts of packaging. This includes choosing label designs to tell consumers about your conscientious effort for a better tomorrow.
Spring for Better Household Cleaner Packaging Options
With so many options out there, we are confident we can help you find the right fit for your product. You can also get something that works for the varying consumers who use it. Consider the options above for your brand and the formats you have chosen, and it might be as simple as relying on the right partner to get it done.
As you plan your strategy and questions and needs arise, we invite you to let us know. We will be ready to help you get it to market.