It has been a little less than a year since we wrote our first posts on marijuana market demands, but many readers will be pleased to see confirmation of how this industry is still continuing to bud with opportunity. As of March 2016, medical marijuana is now legal in 24 states and in Washington, D.C. and this expansion does not look to be slowing down anytime soon. With the industry continuing to mature, it is more important than ever to maximize the expert guidance you can get from MJS Packaging about cannabis product packaging.

New Cannabis Product Packaging Trends

Wherever your cannabis product packaging may appear, we want you to have expert advice to develop itPossession limits vary quite a bit from state to state, but both recreational and medical use are growing. Adult recreational marijuana use is currently legal in Washington, Colorado, Alaska, Oregon, and Washington, D.C. Potential expansions may even be on the horizon for 20 or more states who have some form of marijuana legalization on the November 2016 ballot.

As we watch the states that join the fray and the market information that comes along with the industry, we are seeing some very interesting trends with cannabis product packaging. These trends are even proving to be quite distinct or new when compared to what we have posted about in the past.

Here are the top three trends to watch:

1. Niche Marketing: The first trend we are watching with cannabis product packaging is how there is much that will be going on with niche marketing with cannabis sales. It has really become quite an art with the manufacturing and refinement of some cannabis products, so the upscale approach is a particularly important angle to watch. Similar to the approach of selling a wine with a classy-looking label, some cannabis products will utilize those same consumer cues.

On the other hand, other products will be looking to appeal to the consumer’s preference for privacy. This can be accomplished with smaller packages with a more discreet design.

2. Pre-Packaged Products: Though many dispensaries are selling in bulk today, we will see growth in pre-packaged products. This trend will follow the growth in acceptance for the product as marijuana gets approval in more states.

Pre-packaged products provide many benefits and assurances to consumers, too. Cannabis product packaging like this can easily have a more uniform approach with potency information and safety warnings plainly stated on the label.

3. Stamping Protocols: Not all trends are those that are purely driven by the consumer, and this is where stamping protocols come into play. With marijuana products, and especially with cannabis product packaging, it is important to expertly navigate the regulations and safety considerations that keep consumers safe. In this latest trend, we are highlighting the new stamping protocol that will go into effect in October 2016. From this date, it is required that cannabis-infused edibles and medical marijuana packaging be clearly stamped with a specific symbol.

Experience You Can Count On

Marijuana legalization will certainly get a great deal of attention this election year. As the market evolves and grows, there will be an increased need for responsible cannabis product packaging. There will also be demand for products and packaging designed for the consumers who help your brand succeed. Are you equipped to tackle this side of the business on your own?

With both packaging professionals who have broad experience and product category specialists, you can count on our expertise to guide you through every part of the process. Be sure your business is ready for all the buzz in the cannabis industry and contact us today.